One of the most profound shifts in the ad industry is that mobile apps have become a major inventory for ads to be displayed in, replacing the traditional mobile web. Mobile ad networks were then launched to serve as a handy tool of the ad tech field.
With mobile being responsible for almost half of web traffic, generating 54.4% in the fourth quarter of 2021 alone, developers and advertisers want to take advantage of ad networks to target relevant audiences and scale their ad buys efficiently.
StartApp iOS 8 supporting Mobile Ad Networks
Ad networks are diverse and finding the most suitable and reliable format for mobile apps with specific niches can be a challenge. We have therefore compiled a list of the top ad networks along with a guide that provides a full breakdown of how ad networks work and what business models they offer.
For publishers, networks can be an important part of their monetization strategy, as ad networks help publishers sell their inventory. And with in-application advertising emerging as a prime form of mobile advertising in the marketing world, app ad network platforms are equally growing in importance.
With the number of mobile apps that continues to increase exponentially, in-app advertisements have the potential to replace mobile web ads completely. Today, all of the highest paying mobile ad networks are laser-focused on mobile as the fastest growing digital advertising sector.
Now, before we start profiling the top mobile ad networks, let us take a look at how mobile ad networks typically work and identify the different categories and layers that describe a mobile ad network.
In essence, mobile ad networks are designed to buy and sell inventory from various mobile publishers, segmenting these inventories based on demographics and selling the categorized impressions to advertisers who are looking for similar impressions.
Moreover, there are several types of business models to run your ad campaigns on as well as a variety of ad formats and targeting strategies. Understanding the depths of ad networks will allow you to identify the top ad network that will work for your unique mobile app.
And finally CPV (cost-per-view) type is applicable to mobile ad networks that provide advertisers with video ad campaigns. With this model, advertisers are charged for each instance their video mobile ad was viewed. With the current pace of a video advertising growth, this model becomes more and more popular.
An advertising campaign performance data reporting is one of the key components that is crucial for its success. This information is provided by mobile ad networks to advertisers via an online dashboard. It includes data on such parameters of ads performance as number of impressions, clicks, installs, video ad views, platform, country, ad format and so on.
Take a look at our list of top mobile ad networks for app developers and mobile business owners, and find the right one to work with. To compile this list, we researched the major players in the mobile advertising field, including companies that offer a wide range of ad formats and targeting options, as well as robust statistics and good technical support.
Adsterra is a world-renowned ad and CPA-network with Partner Care approach, serving over 30 billion ad impressions per month worldwide (70% of traffic is mobile). It works with 21K+ direct publishers and 13K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals.
We have established what mobile ad networks are, but how do they work exactly? Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this:
Mobile ad networks work by bringing together advertisers, who require ad space, and publishers, who need ads to monetize their mobile apps. They usually rely on programmatic advertising to ensure maximum revenue and effectiveness for all parties involved.
CPI is now one of the most popular models by mobile app marketers. And while these channels might be great, they only provide you with exposure and can only do so much for you on their own. However, CPI networks can guarantee you to reach high-quality users and your target audience, allowing you to measure actual ROI (return on investment) for your app marketing efforts and budgets.
CPI networks and mobile app install models are currently growing at high rates, with a multi-billion dollar industry. In fact, a study by Business Insider showed that over 80% of the top 100 grossing mobile app developers noted that they plan on increasing their spend on app-install ads in the next year.
"PropellerAds is one of the largest Ad Network, with over 100 million desktop & mobile users a day across thousands of premium online publishing partners. We've combined up-to-date technologies and our deserving experience of working with numerous ad networks to provide you with the best advertising solution.
Principally, DSPs enable the flexible management of advertising across multiple real-time bidding networks, in contrast to just one, like Google Ads. For example, DSPs are embedded into multiple ad exchanges to facilitate and allow advertisers to automatically buy mobile ads on apps. This automated bidding process is called a real-time bidding (RTB). Essentially, ad placements are automatically auctioned off within microseconds every hour.
The mobile ad server is a technology used by mobile app advertisers, publishers, agencies and ad networks to manage and run advertising campaigns. It is a software, hosted on a server, that manages when, where and how the ads are displayed.
As for the publishers, the network offers an ad serving solution that works on all mobile platforms. Publishers can directly run sold and promotional campaigns, manage their ad networks, and connect to more than 100 demand partners with the MobFox RTB Exchange.
Its technological advances help app developers to take their apps to the next level. IronSource is one of the biggest in-app video networks; it functions as a mobile ad mediation platform as well as a data-driven user acquisition platform.
What is Xbox? Xbox is the gaming and entertainment division of Microsoft. Xbox hosts an online network that consists of software and enables online experiences crossing multiple platforms. This network lets your child find and play games, view content, and connect with friends on Xbox and other gaming and social networks. Children can connect to the Xbox network using Xbox consoles, Windows devices, and mobile devices (Android and iPhone).
The Xbox network is the online gaming and entertainment service from Microsoft that consists of software and enables online experiences across different platforms. This service lets you find and play games, view content, and connect with friends on Xbox and other gaming and social networks. You can connect to the Xbox network using Xbox consoles, Windows devices, and mobile devices (Android and iPhone).
One of the most widely recommended mobile ad networks, Airpush is known for their rich portfolio and for serving a massive clientele all across the Android segment. They are one of the most in-demand and highest paying mobile ad networks and that is largely due to their extensive list of advertisers in their credit. It is because they offer rich media advertisements that they generate a high eCPM
Starting off as Tapit, Phunware has now become one of the best mobile ad network providers. Equipped with immense knowledge in marketing and expertise in the technical arena, they take care of all kinds of mobile advertising networks for publishers, advertisers, and app developers. They have years of expertise and experience behind them and therefore the self-serve marketplace Phunware can bring in a whole lot of benefits for businesses.
Admost Mediation Router or AMR is an independent ad mediation tool for the mobile platform which is particularly great when it comes to maximizing the ad revenues from mobile apps and games. The mediation platform is popular among the developers because of certain critical features like a single dashboard for all networks, easy setup, manual ECPM calculation, waterfall sorting, support for all ad formats, and 100% fill rate.
With sole focus on offering best in class technology, Fyber has emerged as a brilliant data-driven monetization platform for mobile apps. They have multiple solutions for the publishers including FairBid and most importantly video ad monetization platform. The video ad monetization platform from Fyber is particularly unique as it drives the programmatic demand to the audience, simultaneously monetizing the same using mobile-first video formats. Using the platform, publishers can connect with over 150 DSPs and to further amp up the competition, even sells add inventory across RTB, PMP, direct campaigns, and more. The platform has its focus on freemium apps and offers single integration for direct deals with leading ad networks in addition to ensuring customized delivery of ads to user segments. The ad formats supported on the platform include banners, interstitial and native in addition to rewarded video ads and is compatible with iOS, Android, Unity, and Adobe Air.
One of the best mobile ad networks known for their rewarded video ads, Admob is owned by the tech giant Google and has been around since 2012. The platform serves more than 200 billion ad requests every month, has over 1 million advertisers, and has 1 million apps running on their mobile ad network. One of the most intriguing features of the platform includes the unique ability to cross-sell other apps for free with the help of house ads. Additionally, publishers can also run direct deals with advertisers and even receive auto-updates through Google Play services without having to modify the SDK. The platform is compatible with iOS, Android, Unity, and Cocos2d-x. 2ff7e9595c
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